Fallen for it again

If you think about this year there have been a couple of moments of pure publishing hype that remind you of the midnight openings of the Harry potter moments.

I have to confess I have fallen for most of them queuing up for the last HP instalment as well as popping out and getting Devil May Care. So it was no surprise to be standing in Borders this lunchtime and asking them to scan and slip a copy of Beedle the Bard into the bag.

Let’s hear it…sucker!