Illiterate kids?

If anyone from Channel 4 is reading this blog then following on from Jamie Oliver’s fat kids and Ian Wrights Unfit Kids then maybe the next in the series could be something like Philip Pullman’s illiterate kids? It makes sense after this week’s disappointing Key Stage 3 performance in reading to get out there and highlight the problem teenagers are having with reading.
If nothing else there is surely the attraction of a spin-off – How to get your child to read – type book that will sell in droves and get parents interested in the issue.