The second section of the Decision Book, which is where the next couple of posts draw their inspiration, looks at how you can understand yourself better.
Cognitive dissonance are not two words I use that often. But they are ones I will remember now because it describes an interesting idea. How can you carry on doing something that you know is wrong with self justification is what those two words describe.
"How can we overcome this dissonance? Either by changing our behaviour or our attitude."
Not an easy thing to do.
There will be more posts about this book throughout the month with a chance for a lucky insidebooks reader to win a copy of the book.