If a book is going to put as much effort into presentation and typography to produce an effect on the reader that is clearly meant to differentiate it from the run of the mill then the story has to be robust enough to stand that treatment.
Too weak and it looks like a vanity project but too strong and it smacks of pretentiousness and potentially will alienate the reader.
So half way in how does Shane Jones do walking that tightrope? Pretty well. Sure it's unusual to read of the town waging war on February and fighting winter as their children disappear but it is readable and importantly you want to read on and see how it is resolved.
A review will come on completion...