This bookmark cost a fortune partly because I think the price tag was wrong but also because faced with the prospect of a scene at a busy till I succumbed and just paid what I was told vowing of course never to shop in that shop again. However this is handmade by natives from somewhere like Peru and is sold with the Fair Trade badge emblazoned on it. That made it feel okay to pay over the odds and it is a particularly attractive bookmark (still not prepared to call it a book towel as the branding dictates).