A couple of weeks ago it was Banned Books Week in the US with libraries across the States encouraging people to read books which were either banned for their content or challenged because of specific passages. Along with posters the libraries also handed out free bookmarks. There might be more money in the US but there is a lot our own libraries could learn about how to stir up an interest in specific books.
In case you are wondering I don't live in the US but thanks to my parents who do I was able to get this bookmark.